
Day one of shadowing had me traveling with a traditional sales guy, by traditional I mean a smooth talker, good with people, able to shift gears at any moment. He is not the strongest on product knowledge and admits this quickly letting the client be the expert on product… he is all about the deal.
The first appointment was with one of his best clients, not a big client but very loyal. The key discussions were about increasing their current discount. The rep told her that we could not move the discount on some products however on premium products we had some flexibility. He offered an additional 5% on the premium products and ‘would see’ if he could get any for the rest of the line, knowing it wouldn’t be a problem to move all products 5%.
The rep had the ability to go with an additional 25% discount on the premium but %5 seemed to make them happy. I’ve seen this with other accounts where the price is dropped quickly for non-loyal accounts to bring them on board and not so quickly for loyal accounts… just enough to keep them happy.
The second appointment had no loyalty to any supplier, for her it was all about getting her clients needs met with a high value product. No matter what a sales rep did right you would only ever get a small percentage of her business.
The last appointment for the day was the most interesting for two reasons, one it was not what we expected and second it was a challenge. This is an account that hasn’t used us as a supplier much (if any) and the rep was prepared to wow them with up to 50% discounts on two product lines to bring some of their business in. Early in our discussions with the client we heard that sales were down and today was a terrible sales day. The client was not in a good mood and the setting was not to talk product or discount in fact when discount was mentioned she flatly said “I don’t care what the discount is I need people coming in the door”. The rep quickly adjusted and talked about marketing and advertising, the client was more receptive to this and a date was set for the client to attend an upcoming advertising seminar sponsored by our company.
Tomorrow I’m traveling with my manager.